Helping Hands Ocean Cleanup
For this project I wanted to work on a project that I was
passionate about it. As a surfer, I wanted to focus on an issue
that is plaguing our waters. Recently there was an oil spill in
Huntington Beach where much of the wildlife was affected.
Surfrider was the main organizations I saw helping out with the
Huntington Beach Oil spill. This was when I realized the idea for
this project. With my passion for surfing and design I knew I
could create a beach cleanup event.
passionate about it. As a surfer, I wanted to focus on an issue
that is plaguing our waters. Recently there was an oil spill in
Huntington Beach where much of the wildlife was affected.
Surfrider was the main organizations I saw helping out with the
Huntington Beach Oil spill. This was when I realized the idea for
this project. With my passion for surfing and design I knew I
could create a beach cleanup event.
Sketches
Sketching these ideas for logos, I was inspired by concepts on current logos in the surfing and water sports industry. The beauty of these pastimes is how participants grow an appreciation for the ocean making them more inclined to help with marine-based nonprofits. It is common for many water sports companies to take part in marine conservation work.
Sketches
A company that I found especially influential to my development of logo sketches was Billiabong. I like how they utilize negative space, and I will be aiming to do
the same with HELPING HAND’s logo design.
the same with HELPING HAND’s logo design.
Logo | Clearance Diagrams
An aspect of design I have enjoyed in Surfrider’s branding is
their use of minimalism in their graphics. I wanted to mimic their
style and keep my brand collateral simple yet striking. I also
used accent colors so they stood out on the collateral.
their use of minimalism in their graphics. I wanted to mimic their
style and keep my brand collateral simple yet striking. I also
used accent colors so they stood out on the collateral.
Typography | Exemplar
Selecting the typefaces was split it into three components. A title that will be organic shapes taking inspiration from the 60-70s hippie surf movement, a Subtitle that was distinct and simple and finally a body that text that would not be overly distinctive.
Palette
When choosing color palettes, I wanted to ensure my
branding would complement other organizations with
similar messages. Since HELPING HANDS is the nonprofit
and Surfrider is the sponsor, I chose colors that complimented
Surfrider’s palettes.
branding would complement other organizations with
similar messages. Since HELPING HANDS is the nonprofit
and Surfrider is the sponsor, I chose colors that complimented
Surfrider’s palettes.
Mobile Application
For my application, I wanted to create a simple app that can
be used by all ages without having issues of navigation.
Additionally, I wanted an app that used blues rather than a
stereotypical white background.
be used by all ages without having issues of navigation.
Additionally, I wanted an app that used blues rather than a
stereotypical white background.
I feel that I was able to create a simple app that uses
micro animations for intuitive interactions. Additionally, I used
a blue gradient to make a softer background while using orange
as an accent for buttons and information.
micro animations for intuitive interactions. Additionally, I used
a blue gradient to make a softer background while using orange
as an accent for buttons and information.
For the event, a floor plan was designed that included
proper amenities and seating. Additionally, the event
environment would be branded in accordance with the event.
proper amenities and seating. Additionally, the event
environment would be branded in accordance with the event.
