Frolic
Frolic was a project where I created a series of digital flat
screens for a dating app. I made a brand identity as well as a
prototype with a functional UX experience.
screens for a dating app. I made a brand identity as well as a
prototype with a functional UX experience.
Logo | Clearance Diagrams
When designing the logo, I used a rabbit to symbolize the
way rabbits approach mating. The dating app will aim to
provide a variety of partners similarly. From dating to events
that a organized through the app, FROLIC provides endless
possibilities for fun.
way rabbits approach mating. The dating app will aim to
provide a variety of partners similarly. From dating to events
that a organized through the app, FROLIC provides endless
possibilities for fun.
Typography | Exemplar
In the process of selecting a typeface for the Frolic project, a deliberate emphasis was placed on the utilization of minimalist typefaces. This decision was driven by the strategic objective of harmonizing the typographic elements with the overall aesthetic and user interface (UI) design of the mobile application.
By opting for minimalist typefaces, characterized by clean lines, simplicity, and a lack of decorative embellishments, the intent was to seamlessly integrate the textual components with the streamlined and modern visual language inherent in the mobile UI.
Palette
FROLIC is a brand that wants to ooze energy and playfulness.
I chose soft colors that exude the brand’s qualities while
matching the energy rabbits have.
I chose soft colors that exude the brand’s qualities while
matching the energy rabbits have.
Mobile Application
Designing the mobile application, I took inspiration from
researching popular dating apps. Another factor after
compiling my research was having buttons that are universally
recognizable for various cultures and language speakers.
researching popular dating apps. Another factor after
compiling my research was having buttons that are universally
recognizable for various cultures and language speakers.
